Bangalore, IND
Published on 28 Mar 2025
Published on 28 Mar 2025
Beyond UX and UI- AX (Activity Experience)
Beyond UX and UI- AX (Activity Experience)
What is AX? and why does it matter?
AX (Activity Experience) designs focuses on how people complete tasks in real-world scenarios, not just how they interact with a screen. Unlike the traditional UX / UI, AX considers the user's environment, context, and several multitasking habits to create frictionless experiences. The goal is to integrate technology naturally into the daily activities rather than forcing users to adapt.
What is AX? and why does it matter?
AX designs focuses on how people complete tasks in real-world scenarios, not just on how they interact with a screen. Unlike the known traditional UX/UI, AX considers the person's environment, context, and also multitasking habits to create frictionless experiences. The goal is to integrate technology naturally into the daily activities.
Examples
A good AX adapts to the user's surroundings, whether they are walking, driving, or using multiple devices. It also embraces multimodal interaction like voices, gestures, haptics, and even predictive automation to minimize the effort. Smart assistants, AR navigation, and voice-controlled interfaces are perfect examples. Imagine, you order food while commuting, and the app suggests a quick reorder. At home, your smart speaker notifies you when it’s arriving. If you check on your tablet or laptop, it is tracking updates automatically. AX design ensures everything flows smoothly without extra effort.
Examples
A good AX adapts to the user's surroundings, whether they are walking, driving, or using multiple devices. It embraces the multimodal interaction like voices, gestures, haptics, and even predictive automation to minimize the effort. Imagine, you order food while working, and the app suggests a quick reorder. At home, your smart speaker notifies when it’s arriving. If you check on your tab, it's tracking updates automatically. AX design ensures everything flows smoothly without extra effort.
Evolving from UX to AX design
AX design goes beyond traditional UX by focusing on how users complete tasks in a real-world scenario rather than just optimizing screens. A UX designer can transition into AX by shifting from designing static interfaces to creating fluid, context-aware experiences that adapt to different environments and user habits. AX designing would consider multimodal interactions like voices, gestures, various devices and also reducing cognitive load. Instead of just improving usability, AX aims to make interactions feel really effortless and integrated into daily life.
Evolving from UX to AX design
AX design goes beyond the traditional UX by focusing on how users complete tasks in a real-world scenario rather than just screens. A designer can transition into AX by moving from designing static interfaces to creating fluid, context-aware experiences that adapt to different environments and habits. Instead of just improving usability, AX aims to make any interactions feel effortless and also integrated into daily life.
The future of AX designing
With the rise of AI, bots, IoT, and wearable tech, AX is shaping the next generation of digital experiences. Instead of designing static screens, designers must also think of how users interact with technology dynamically in their daily lives. The future of AX lies in making tech truly invisible, intuitive, and adaptive, ensuring interactions feel effortless and natural.
The future of AX designing
With the rise of AI, IoT, and wearable devices, AX is shaping the next generation of digital experiences. Instead of designing only static screens, designers must also think of how users interact with technology dynamically in their daily lives. The future of AX is in making tech truly invisible, intuitive, and adaptive, ensuring interactions feel natural.
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