Published on 2 Apr 2025
Published on 2 Apr 2025
Why do I keep a track of metrics?
Why do I keep a track of metrics?
Imagine a problem
Imagine you open a domino's app, craving the favorite dish. But as you navigate, the menu is cluttered, the checkout process is confusing, and the payment screen takes forever to load. Frustrated, you close the app and switch to another. Domino's lost a sale—and not because of the pizza 🍕
Imagine a problem
Imagine you open a domino's app, craving a pizza. But as you navigate, the menu is very cluttered, the checkout process is confusing, and the payment screen takes a long time to load. Frustrated, you close the app and just switch to another. Domino's lost a sale—and not because of the pizza 🍕
Why is KPI my problem?
This is where a designer plays the crucial role. Every tap, scroll, and interaction a user has with the dominos app affects business metrics. Companies track these through KPI (Key Performance Indicators) - numbers that tell what’s working and what’s not. If a users skips, conversions drop, or any retention rates decline, these metrics signal a problem. And more often than not, it’s a UX problem.
Why is KPI my problem?
This is where a designer can play the crucial role. Every tap, scroll, and interaction a user has with the dominos app affects business metrics. Companies track these a KPI (Key Performance Indicators) - numbers that tell what’s working and what’s not. If a users skips, conversions drop, or if any retention rates decline, these metrics signal a problem. And mostly, it’s a UX problem.
Why is KPI my problem?
When I started designing, I thought good UX was all about making things look sleek and modern. But the more I worked on real products, the more I noticed design isn't just about aesthetics—it’s about impact. A smoother checkout flow doesn’t just look nice; it reduces drop-offs. A well-placed call-to-action isn’t just a button; it nudges users toward an action. The dashboard doesn’t just feel clean; it keeps people engaged. Every tiny decision plays a role in how fast a product grows and how well a business performs 💹 Over time… my conversations with VP's and PM's made me see KPIs in a new light. They’re like a product’s health check—spikes in engagement mean users are happy, while an increase in support tickets signals something’s broken. I’ve learned to spot these patterns, tweak experiences, and fine-tune interactions. Seeing the numbers shift in the right direction, knowing that a small design improvement helped drive real business growth. That's the thing keeps me hooked on design.
Why is KPI my problem?
When I started designing, I thought good UX was all about making things look sleek and modern. But the more I worked on products, the more I noticed design is not just about aesthetics, it’s about the impact. A smoother checkout flow doesn’t just look nice; it needs to reduces drop-offs. Well placed CTA isn’t just a button; it nudges users toward an action. The screen doesn’t just feel clean; it keeps the people engaged. Every tiny decision plays a role in how fast a product grows and how well the company & business performs 💹 I’ve learned to spot these patterns and tweak experiences. Seeing the numbers shift in the right direction, knowing that a small design improvement helped drive the real business growth. That's what keeps me hooked on to design.
Conclusion
A designer’s job isn’t just to solve problems. It's to drive business success. Speeding metrics ensures that the design decisions don’t just improve usability but also boost growth and revenue at a faster rate. When UX aligns with business goals, both users and the company win.
Conclusion
A designer’s job isn’t just to solve problems. It's to drive business success. Speeding the metrics ensures that the design decisions don’t just improve usability but also boost growth and revenue at a faster rate. When UX aligns with business goals, both users and the company win.
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